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Being part of the City of Sunderland Best Bar None (BBN) Scheme means being part of creating a safer, more attractive and welcoming nightime economy for the benefit of both visitors and fellow-businesses alike. But it could also have a more directly positive impact on your business…

As a member of Sunderland’s BBN you could be eligible for a number of key economic benefits, including significant reductions in your business insurance premiums and even one year’s free membership to the BII (British Institute of Inn-Keeping) if you become a category winner.

If your venue is accredited you will also receive a framed certificate and external plaque to put on display and be licensed to use the BBN logo on all of your literature and stationery, ensuring that you can be rightly recognised as a responsible venue which values the safety of its patrons in Sunderland.

We will also strive to ensure your premises receives the recognition it deserves by working to promote your venue to potential customers in our own promotional literature, as well as via the local and national media.

Over the past year our 2010 BBN winners have benefitted from a wide range of promotional opportunities, with widespread newspaper and radio coverage, website promotions, inclusion in a promotional DVD, magazine advertisements and even an invitation to the house of Commons and we’ve got even more planned for the winners in 2011.

So what are you waiting for? Download our Info Guide.

The Award Categories for 2011 are:

  • Best Bar

  • Best Club

  • Best Pub

  • Best Community Pub (locality based)

  • Public Vote – Great Local Night Out

  • Public Vote – Great Night Out
THE APPLICATION PROCESS

Stage 1 The Launch
3rd August 2011, Varsity Bar
Come and get your application form

Stage 2 Applications
Deadline Wednesday the 31st of August 2011, Don't be late!
We have streamlined this years form to make the process easier and prepare you for assessment

Stage 3 Assessment
26th September to 24th October 2011
Assessors will study your application form and then make an appoitnment to visit your prmeises to carry out an assessmetn and view any docuements required. All assessments will be undertaken by a team of two qualified assessors.

Stage 4 Marking and Scoring
Deadline 16th November 2011
The Assessors will mark applications and evaluate the assessments. The Steering Group will meet to discuss any outstanding issues in relation to premises. Assessors will then amalgamate scores and the top licensees ranked in each category will be forwarded to the Judging Panel

Stage 5 Accreditation Promotion
16th November Onwards
A list of all successfully Accredited premises will be circulated to media partners for promotion.

Stage 6 Judging
21st November to 5th December 2011
The Judges will consider the Assessors scores for each of the top licensed premises in each category and review any other relevant data or initiatives that the premises are involved in. The Judges will vote by secret ballot and remain unaware of the winners until the Awards Evening.

Stage 7 Awards Night
Sunday 8th January 2012, Stadium of Lightt
A black tie celebration evening.

Stage 8 Promotion
January 2012 Onwards
A full programme of promotion through shopping magazine advertisements, radio ads, newspaper features, newspaper and trade magazine coverage – locally and nationally, car park posters, promotional DVD, tourism promotional materials.

"Together We Can Create An Even Safer, Attractive and Welcoming Night Time Economy"
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